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Adland: A Global History of Advertising by Mark Tungate

Adland: A Global History of Advertising Mark Tungate ebook
Publisher: Kogan Page
Format: pdf
ISBN: 0749448377, 9780749448370
Page: 278

In 1969, Design Week had found the following quote by David Abbott, founder of AMV, on the craft of advertising: 'Let's start at the beginning: abcdefghijklmnopqrstuvwxyz -- you are looking at the copywriter's toolbox. "A great story - full of character, fun and life." Kevin Roberts, CEO Worldwide, Saatchi & Saatchi "The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature. Mark Tungate is the author of several books, including Adland: A Global History of Advertising. Promising title but the book was not that exciting. 100 Leading National Advertisers by: Crain Communications Inc ASIN / ISBN-10: 20th Century Advertising 2002 by: Carlton Books, Dave Saunders ASIN / ISBN-10: 1858687985. Instead, “The Art have found it. Adland: A Global History Of Advertising, by Mark Tungate, is the first truly historical and international book about the advertising industry. But it soon transpires that the book has little to do with advertising: the word is never mentioned. Mark Tungate "Adland: A Global History of Advertising" Kogan Page | 2007-08-01 | ISBN: 0749448377 | 278 pages | PDF | 1 MB Adland is a. Back in J-school, a design professor told us that a full 25% of readers read newspapers and magazines from back-to-front.